Get Full Essay Get access to this section to get all help you need with your essay and educational issues.
The Brand was found to be a leader in its category of Noodles, with strong customer loyalty. Intensive distribution of Maggi as a Brand was seen in urban areas of the country.
Strengths Maggi have now become the Market leader Brand loyalty is at the highest point of the consumers. Innovative flavors for Indian taste buds are being introduced regularly. Advertising strategy is very effective.
Market Leader in Their Segment. The Product is also innovative in nature. Opportunity to be substitute to other snacks category of food products.
Unexploited rural markets Increasing no. Can foray into other food markets with its strong Brand name. Price war with competitors.
So from the above SWOT analysis, we can come to conclusion that the Maggi has a many strength compared to its weaknesses and has many opportunities against the threats. Political Factors Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate.
The following are examples of factors in the macro economy: These factors affect customer needs and the size of potential markets.
Some social factors include: Some technological factors include: Market Targeting refers to evaluating and deciding from amongst the various alternatives, which segment can be satisfied best by the company. Initially Maggi was targeted at the working woman and later the upper middle class kids.
Maggi is now targeting its products at the entire family and not only kids. The goal of positioning is to locate the brand in the minds of consumers to maximise the potential benefit to the firm. Maggi has positioned itself in the SNACKS category and not in the meal category since Indians do not consider noodles as a proper food item.
This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs.
Distribution is selective until consumers show acceptance of the product.
Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product. High marketing and production cost.
Promotion focuses on awareness and information. With the launch of Maggi noodles, NIL created an entirely new food category-instant noodles-in the Indian packaged food market.Maggi Brand Essay. ASSIGNMENT Maggi Noodles is a brand of instant noodles manufactured by Nestlé.
The brand is popular in Australia, India, South Africa, Brazil, Nepal, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines.
MAGGI NOODLES Background Maggi noodles is a brand of instant noodles manufactured by Nestle. The brand is popular in India, South Africa, Brazil, Nepal, New Zealand, Australia, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines.
In several countries, it is also known as “maggi mee” Indonesian call it .
More Essay Examples on Brand Rubric. In , Julius Maggi came up with a formula to bring added taste to meals. Soon after he was commissioned by the Swiss Public Welfare Society, he came up with two instant pea soups and a bean soup – the first launch of the Maggi brand of .
Free Essay: SWOT ANALYSIS OF MAGGI BRAND The SWOT analysis of Maggi brand clearly indicates the strengths of Maggi as a Brand in Indian market. The Brand was. The brand has also diversified itself with launch of product ranges like soups, tomato sauce, seasoning, cup noodles, various flavours of maggi noodles like atta, rice, mized grains etc.
Nestle remains its market leader position with % of retail sales in India, (Source: Euromonitor International). Maggi noodles are part of the Maggi family, a Nestle brand of instant soups, stocks, and noodles. In Malaysia, there are fried noodles made from maggi noodles known as Maggi goreng.
Maggi noodles recently introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'.